Having already won an abundance of awards, loved by beauty journalists and the salon team, our haircare heroes are fast becoming cult products.
We’re all used to selecting our shampoos based on our hair type. But actually, all hair types just need balance. How many of us have found a shampoo that we love only to find after a few weeks, it’s too heavy, too stripping, or leaves your hair lacklustre. Whether you’ve got super fine fly-away hair or crazy thick AF curls, they all need three basic things: to be deep cleaned every now and then, to be nourished and renewed, and to look voluminous, shiny and on point when you need it most. It’s all about finding a routine that suits you. Our three shampoos have been created as a haircare cycle, similar to a weekly skincare routine.