Having worked under the watchful eye of world renowned agency Streeters for several years, Larry has built a portfolio that is evidence of his innate ability to work across the board from fashion to celebrities and music.
He regularly contributes to magazines such as Vogue, GQ, Another Man, Arena Homme, Vanity Fair and Tatler, shooting with world renowned photographers such as Alasdair Mclellan, Mariano Vivanco, Boo George, Vogue’s Fashion Director Venetia Scott and working with the A lists Jared Leto, Gigi Hadid, Karlie Kloss, The Delevigne Sisters, Chris Hemsworth and Zayn Malik to name just a few.
Larry opened his flagship salon in South Kensington in January 2017 which has already been named London’s Hottest New Salon by Tatler, Number One Salon 2018 by Harper’s Bazaar and Best London Salon for a blow-dry by the Telegraph. Based on the ethos “a social life for your hair”, the salon is based on un-intimidating luxury and offers clients a relaxed atmosphere and appointments with its hand picked stella team that includes award winning colourists and stylists. Team Larry King has been at the forefront of the return of curls with their Curly Hair Remedy and believes working with and understanding your natural texture is the best way to achieve a luxurious finish.
With salon clients that include the likes of Niall Horan, David Gandy, Dominic Cooper, Frank Lampard, Jamie Redknapp and Pixie Lott as well as a ton of major influencers including blogger Estee Lalonde and In The Frow. Larry has an impressive 51K followers and a regular salon social reach of over 30 million. Currently Larry has ambassadorships and collaborations with some of the world’s most luxurious brands including Dyson, Redken and Jaguar Land Rover.
Following the incredible success of the Larry King Salon in South Kensington, Larry opened another salon in Notting Hill. Nestled just off of Westbourne Grove in a beautiful mews, Larry King Notting Hill opened its doors in November 2019.
In November 2018, Larry and his wife Laura launched Larry King Haircare to showcase Larry’s haircare heroes that he’s been mixing up behind the scenes and using on clients for years. Created with both his male and female clients in mind, Larry King Hair Care consists of a range of multi tasking hair heroes that combine efficacy, innovation and sustainability whilst looking and smell great.
With the second launch came the introduction to the Wash Cycle Shampoos and award-winning Liquid Hairbrush Conditioner. The Wash Cycle consists of three shampoos – Social Life, Good Life, City Life – designed to treat the different needs of your hair throughout the week. These products have now reached platforms around the world as well as being stocked in iconic department stores such as Harrods and Harvey Nichols, and online beauty powerhouses Cult Beauty, Net-A-Porter, Mr Porter and Laconicum.